Privacy policy

Privacy Policy

Last updated: May 28, 2026

Amélier Voré ("we," "us," or "our") operates this store and website, including all related information, content, features, tools, products and services (the "Services"), in order to provide you, the customer, with a curated shopping experience. Our store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

  • Contact details including your name, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Payment card numbers are processed directly by our payment providers and are not stored by us (see Payment Security below).
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
  • Communications with us including the information you provide when you contact customer support or otherwise communicate with us.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information about your interaction with the Services, such as how and when you navigate or interact with them.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use the Services or visit our website, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, tailor, and improve the Services. To perform our contract with you, process your payments, fulfill and ship your orders, manage your account, remember your preferences, process returns and exchanges, enable you to post reviews, and create a customized shopping experience, including recommending products related to your purchases.
  • Marketing and advertising. To send you marketing and promotional communications by email, text message or postal mail (where you have consented or as otherwise permitted by law), and to show you online advertisements for products or services on the Services or on other websites, including based on items you have previously viewed, added to your cart, or purchased.
  • Security and fraud prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity.
  • Communicating with you. To provide customer support, respond to your inquiries, and maintain our business relationship with you.
  • Legal reasons. To comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as pixels, web beacons, and local storage) to operate and improve the Services, remember your preferences, keep your shopping cart functional, analyze how the Services are used, and deliver and measure advertising.

We use both first-party cookies (set by us) and third-party cookies (set by our partners). These technologies may be used by analytics and advertising providers — including Google (Google Analytics, Google Ads), Meta (Facebook/Instagram), and Shopify — to help us understand site traffic, measure campaign performance, and show you relevant advertising.

You can manage or disable cookies through your browser settings and, where available, through the cookie preferences banner displayed on our website. Please note that disabling certain cookies may affect the functionality of the Services. Where required by law, we obtain your consent before placing non-essential cookies.

How We Disclose Personal Information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include disclosure:

  • To Shopify, vendors, and other service providers who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
  • To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify and advertising providers such as Google and Meta to support personalized advertising based on your activity across different merchants and websites. These partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising.
  • When you direct, request, or consent to disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Payment Security

All payments made through the Services are processed through secure, PCI-DSS-compliant payment providers via Shopify's checkout. Transactions are encrypted using industry-standard SSL/TLS technology. We do not store your full payment card number on our servers. While we take appropriate measures to protect your information, please be aware that no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Our inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit, so we recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law:

  • Right to Access / Know. Request access to the personal information we hold about you.
  • Right to Delete. Request that we delete personal information we maintain about you.
  • Right to Correct. Request that we correct inaccurate personal information.
  • Right of Portability. Request a copy of your personal information and, in certain circumstances, that we transfer it to a third party.
  • Managing Communication Preferences. Opt out of promotional emails at any time using the unsubscribe link in our emails. We may still send non-promotional messages, such as those about your account or orders.

If you reside in the UK or European Economic Area, subject to local law you may also exercise the following rights:

  • Objection to and Restriction of Processing. Ask us to stop or restrict our processing of your personal information for certain purposes.
  • Withdrawal of Consent. Where we rely on consent, you may withdraw it at any time. This will not affect the lawfulness of processing carried out before withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request. You may designate an authorized agent to make requests on your behalf, subject to verification.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country in which you live. If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

  • Email: contact@ameliervore.com
  • Address: Amélier Voré, 71–75 Shelton Street, London, England, WC2H 9JQ, United Kingdom

For the purposes of applicable data protection laws, Amélier Voré is the data controller of your personal information.